| 1. | 2-s2.0-105018859503 Innovation meets nostalgia: Strategic configurations and performance pathways in the revitalization of time-honored brands Li, Xiangyu, International College, Maejo University, Chiang Mai, Thailand Inthurit, Danaikrit, International College, Maejo University, Chiang Mai, Thailand Kungwon, Surachai, Faculty of Economics, Maejo University, Chiang Mai, Thailand Sinnarong, Nirote, Faculty of Economics, Maejo University, Chiang Mai, Thailand | 2568 | Acta Psychologica
Publication Date : 1/11/2568
ISSN : 00016918; 18736297 Volume : 261 Issue : Page : - | 0 |